FW22 Zero Collection Campaign
The Innovation Lab
Inspired by the groundbreaking creativity of our athletes and engineers, the Zero Collection redefines the limits of ski design. Each ski in the collection fuses advanced materials with pioneering shapes to perform unlike like anything else on snow. Reject the status quo. This is Zero.
Culmination of a years worth of shooting with our athletes across the globe to make assets for the campaign.
Created the aesthetic for the whole campaign across, print, digital and video.
Built the feature site which you can view here
Designed the ski graphics
