The Locator Series
Further not Faster
The launch for a new touring specific line for Armada Skis. The direction I came up with was to have a vintage modern type vibe to the product and campaign. Product design was to have nice clean simple lines and the campaign centered around ‘Further not Faster’ in other words it’s about getting out in the mountains and enjoying with friends while pushing yourself to conquer new peaks.
Responsibilities included:
Ski product graphic design
Campaign creative direction and execution
Feature site build
Feature site for the full experience I built, is found here The Locator Series
